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Aqua B Boutique

Aqua B Boutique

By Kristie Darling

Photos by Shane Greene Photography

On the cover–Lauren Curtis, store manager of Aqua B Boutique in Hickory, and Michele Willis, owner

Right–“Give a girl the right shoes, and she can conquer the world.” ~Marilyn Monroe

If you’re looking for the perfect accessory to complete your outfit, look no further!

Aqua B Boutique

Aqua B Boutique


“Aqua B has always been about making women feel pretty,” Michele Willis said with a smile. Michele is owner (proprietress) and fashionista (a very fashionable person, especially one who works in the fashion industry) par excellence (better than all others) at Aqua B, one of our region’s fastest growing, most fun and trendy women’s and gift boutiques. “I am most proud that our customers keep coming back. They share this place with girlfriends and let us know how much they appreciate our fashions, our style, and our pricing. That makes me feel great every day.”

Aqua B is the shopping destination to keep at the top of your list when your wardrobe needs a style pick-me-up or you have a special event coming up where WOW is the word of the day. Add to that equation comfort, affordability, and shopping convenience, and it’s a no-brainer. Women of all ages can find the perfect outfit, accessory, or gift every time they visit.

Aqua B’s always-fresh selections are newly inspired every two months after Michele makes a trip to the Atlanta Apparel Market. “Since most women really want to see and touch the material and get a feel for how it will wear and drape, the Market gives us the chance to select items for their quality, cut, color, and style,” Michele told me. “Market is a fabulous experience—the fashion shows are awesome.” When I last shopped at Aqua B, the clothes were all soft, high quality, and beautifully designed—very fun, very today.
And, because Michele and her sales and management team have walked the Market time and time again, you can be sure that any item you select and purchase online is made to last, with quality fabric that wears well and looks great. They have handpicked items that are essential to everyone’s closet. You can preview and purchase beautiful clothing on the website, shopaquab.com, and from Facebook and Instagram. You’ll find online exclusives, fashion model photos, sales, special events, and news there, too.

I learned about Aqua B’s expansion into Blowing Rock last December, when I was there for holiday shopping—who doesn’t run up to Blowing Rock at Christmas?—and I was delighted to find Michele’s new store open and fabulous. What a wonderful surprise! “We’ve expanded to four stores: the original Hickory store on Union Square, Mooresville’s bustling store at Super Target Shopping Center, the Blowing Rock store near Blowing Rock Ale House, and most recently, our store in downtown Morganton, beside Yianni’s,” Michele explained. “Downtown Hickory is a convenient and a fun place for some much-needed retail therapy or a quick in-and-out to pick up a gift or necessary new piece. We have lots of regulars, and new customers come in all the time.”

“From Free People and their unique bohemian style to Z Supply with their laid-back comfy basics, we have something for everyone. We have so much more than clothing, too! We carry a variety of jewelry, accessories, and even home décor. You’re sure to never leave Aqua B empty-handed,” said Lauren Curtis, Hickory store manager.

Lauren continued, “What’s best about Aqua B is that we pride ourselves on delivering exceptional customer service and making every customer feel welcome and special! We feel this down-to-earth, friendly boutique experience sets us apart from others. Since we hand pick each piece here at Aqua B, it’s easy to help create unique and stylish outfits for everyone, every shape and size.”

The stores are filled with wonderful outfits and separates to try on—spend a little time to discover the look you’re after. “There’s no age limit to trendy fashion,” said Amanda Trouille, Mooresville’s manager. “Our customers are grandmothers, mothers, and daughters. Whatever your age, you can put together a complete outfit for under $150. We carry from sizes 00 to plus sizes, and also little girl’s sizes 4 to 14.” This winter you will see lots of soft, cozy cardigans, super-soft denim, and rich colors. Chunky sweaters and destructed denim are top sellers right now. You will find all of these trendy pieces, and more, at Aqua B.

Aqua B carries clothing, accessories and gift items from hundreds of different vendors, but of course they have favorites. Free People, Lucky Brand, KanCan, Z Supply, Entro, Umgee, The Home T, POL, and Dear John are at the top of the list for favorite clothing lines. “All of our labels feature amazingly comfortable clothing with a fun style that we are proud to rep at Aqua B!” Michele said. “We are completely shoe crazy for BedStu, Free People, Diba, and Not Rated. These brands keep delivering fun, comfortable, and unique footwear season after season.” Picking out giftables and accessories has become just as fun as picking out the clothing, and Natural Life’s fun pieces are gifts that keep on giving! They offer a super soft line of tees and dresses, as well as coffee mugs, gift cards, air fresheners, tumblers, boho bandeaus, succulents, gift bags, key-chains, magnets, jewelry dishes, wine bottle toppers—WOW—and so much more. Whatever the brand, if it’s available at Aqua B, you can guarantee we are completely in love with it!

It wouldn’t be North Carolina if Aqua B didn’t carry Simply Southern. This hugely desirable assortment of whimsical graphic tees and fun stuff is perfect for creating your own unique look. The stores carry a huge selection of tees, backpacks, Sherpas, and tons of accessories. Long sleeve tees start at just $22.99, and everything Simply Southern makes a statement you love.

Fashion accessories can be the most fun items to shop for. After all, size isn’t an issue, the price is always right, and there’s so much to choose from!

Jewelry is one accessory we can’t live without, and you will be delighted at the wonderful finds in the boutique. Their mix-and-match bracelets are priced to sell, wear with love, and cherish. Pura Vida jewelry has a free-spirit style that goes casual and dressy alike. Dainty bangles with a poetic message will charm your heart…so simple and sweet. You will find necklaces and earrings, even monogrammed pendants and earrings, in all finishes and materials from stone, gold, silver, leather, twine, and everything in between. Jewelry wraps up your look every day.

Making women feel pretty is important, just as Michele says, but making women feel comfortable, welcome, and well-served is critical. Michele is passionate about customer service. She goes out of her way to make sure your shopping experience is fun and fruitful. “I think women shop here for our friendly, knowledgeable service. Our staff treat shoppers the way they would like to be treated themselves—no high pressure—simply helpful, friendly assistance…always with a smile.”

Plan your holiday shopping spree now, and make Aqua B your destination of choice. You’ll be glad you did!

Aqua B Boutique

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