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Rock Barn Country Club & Spa

Rock Barn Country Club & Spa

By Kristie Darling

Cover photo by Shane Greene Photography

On the cover–from left to right, Flame Deal, events director;
Brad Ellinger, general manager; Dan Friess, director of
sales and membership; Anita Propst, club marketing

Right–The clubhouse at Rock Barn Country Club & Spa has
undergone a 1.2 million dollar renovation.(Photo provided by
Rock Barn)

Dan Friess reviews development plans with Brad Ellinger in the newly redesigned Rock Barn Sales Center.

Rock Barn Country Club & Spa

Rock Barn Country Club & Spa


“We built our dream home in Rock Barn,” Colleen Witmer told me when I asked about her move to the country club four years ago, “and I can’t tell you enough about Rock Barn in just a few minutes. I put my play clothes on every day! We play tennis and golf and enjoy all the member activities. Our family, still living up north, says our place is the best vacation spot ever. They love to come visit with the kids. I love it.” Colleen and Bill Witmer are active, outdoor people. Philadelphia was home for over 30 years, but snow and power outages were common. After a serious search, they decided to build in Rock Barn Country Club where moderate weather and many amenities suit their lifestyle. “This is a little piece of heaven for us,” Colleen continued, “You can do as much or as little as you want. This is the best decision we’ve made!”

Rock Barn has been called “The best kept secret in the foothills,” and there are many reasons why. Say “country club” and most think about golf, but Rock Barn is so much more. Playing 36 holes of award-winning golf at two top-ranked courses is one of Rock Barn’s biggest draws. The challenging Robert Trent Jones, Jr. Championship Golf Course is a five-star rated course in Golf Digest and site of the Rock Barn Folds of Honor Signature Golf Tournament this Labor Day weekend. The Tom Jackson Championship Golf Course, a historic 50-year anniversary course nestled in rolling countryside with a distant mountain backdrop, has served four generations of golfers. A drive through the 1,500-acre gated community, just a mile or so north of I-40 in Conover, reveals over 400 single-family homes and townhomes that elegantly line the two courses. Rock Barn boasts an eight-court tennis complex, fitness and aquatics centers, an equestrian center with pastures and riding trails, an elegant clubhouse and event center with state of the art AV systems, and a variety of casual and fine dining restaurants. The 20,000-square foot, world-class European day spa is a destination unto itself with half- and full-day packages and à la carte services available to everyone. Rock Barn Country Club and Spa is unsurpassed in elegance, service, amenities, and accommodations.

For the past year, Rock Barn management has worked to transform the community’s vision. Rock Barn Country Club went private a year ago and has focused on the value and privileges of club membership. Owners Don and Vickie Beaver have invested in ongoing capital projects to enhance the club’s numerous amenities. Spa renovations, pool upgrades, expanded golf course budgets, and added infrastructure with additional home sites on the Jones course are some of the recent improvements. Overseeing this vision is Brad Ellinger, vice president of Rock Barn Properties, Inc. and general manager for the Club. Brad explains, “Over the past year, we have enhanced our culture by focusing on creating a complete lifestyle for our members. Over fifty-five new members have joined since February, many driving from up to forty miles away to enjoy this exceptional gated community.” Investments in the facilities coincide with investments in staff. Over 220 employees enjoy new educational opportunities, recognition programs, college internships, and enhanced benefits.

In the greater Hickory/Charlotte area, Rock Barn Country Club and Spa’s event facilities are unsurpassed. Flame Deal, events director, oversees a professional staff whose mission is to make your special occasion, meeting, or corporate retreat one to remember. “We’re creative and very attentive to each event’s unique requirements,” Flame said. “At a wedding reception for 300 or a corporate board meeting for a handful, guests are treated with the same impeccable service.” The clubhouse, ballrooms, outdoor terrace, patio, and lawn all set the stage for socializing, fun, and relaxation. A visit with Flame to start planning your next event is certainly in order.

Residents like Bill and Colleen Witmer, who purchase or build a home in the Rock Barn community, have the best of all possible worlds. “There are only so many hours in the day, but so much to enjoy,” Colleen shared. “We decided to build in Rock Barn because of the added value here, all there is to do, and the peaceful setting.” Now is a perfect time to explore what’s available in Rock Barn, when summer activities are in full swing, and a tour reveals not only the beautiful homes and lots, but also the active lifestyle.

“When I decided to work for Rock Barn in their on-site realty office, we had a choice—do we want to live there, too?” Dan Friess recalled. Dan is director of realty sales and membership. “It was a no-brainer. We have three kids and the opportunities for them are incredible. My seven-year-old is getting better at golf and tennis each day, and my eleven-year-old can’t wait to continue horseback riding lessons. After a fun-filled day, it’s easy to go over to the club for dinner and catch up on everyone’s adventures.” Dan shared that homeowners in Rock Barn are typically younger families with children, empty nesters, and singles. In all cases, easy access to Charlotte in one direction and the mountains in the other makes this community ideal for anyone.

“Our two newest neighborhoods are Walnut Ridge and The Laurels,” Dan said. “We have 105 new home sites, and we’re excited to be working with Jeff Keever and Stan Whittington, both local custom home builders.” Lots in Walnut Ridge feature spectacular views of the mountains, and soon, a park and walking trail. After recent redesign, The Laurels development of maintenance-free townhomes now offers 25 lots on the Jones Golf Course.

Rock Barn’s full-service realty office is where your dream home can begin. Their simplified design-build process makes the building experience as simple and straightforward as possible. From design and construction to finishing touches, Dan can guide you to ensure that your vision, ideas, and goals are incorporated into your dream home. Dan is available to give you an in-depth tour while introducing you to friendly staff, neighbors, and future friends for life.

New residents, Shane and Marcia Lynch, have been members for years. “We’re very active at Rock Barn—tennis, golf, fitness, at the Spa, socializing at the Club. It made sense for us to live in the community and not have to drive back and forth. Last year we decided to begin the journey of selling our home and buying in Rock Barn,” Marcia told me. “Since moving in, we realized we are truly part of a community here. We’re meeting new people all the time and feel very welcomed and at home.”

Rock Barn Country Club & Spa is everything you desire to live the lifestyle you’ve been searching for. Explore Rock Barn: relax with a girls’ day at the spa, a romantic weekend at the Stay and Play townhomes, have dinner and drinks with friends, hang out at the pool, or get the guys together for a full day of golf. Take a drive to the foothills, and experience this well-kept secret just waiting to be discovered.


Join the Club and Save
2017 Introductory Membership Program
This limited-time program allows members to sponsor prospective members.
Introductory discounted rates are offered to prospective members along
with a temporary account at Rock Barn Country Club & Spa.
Contact Dan Friess, Director of Sales and Membership at
828-459-0011 or

3763 Golf Drive NE, Conover, NC

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