Hickory Living
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Aqua B Boutique

Aqua B Boutique

By Kristie Darling

Photos by Shane Greene Photography

On the cover–Michele Willis, owner of Aqua B Boutique and Lauren Curtis, Hickory’s store manager

Right–ERIMISH is Aqua B’s most popular bracelets! They
sell for $8 each or a set of 5 for $35. Allie is passionate
about this brand and loves when customers want her help in matching an outfit with a gorgeous stack of Erimish bracelets.

Aqua B is ALWAYS a fun shopping experience!

Aqua B Boutique

Aqua B Boutique


Style is a reflection of your attitude and your personality. At Aqua B Boutique, they strive to help shoppers find styles that meet their unique needs. Upon entering the Hickory store, located downtown on The Square, you’ll be greeted by a knowledgeable sales staff that is eager to help. Their friendly and creative staff know how to help you feel beautiful, and most importantly, comfortable in your own skin. Picking out the perfect outfit and matching accessories can do that, don’t you think?

“Over the last nine years, we’ve made so many friends in the Hickory area,” Michele Willis shared, “and we are ever so thankful that they trust our opinions and the styles we carry in our stores. Many have chosen us as their personal shoppers, and we love that!” Michele is Aqua B’s owner, entrepreneur, and fashionista par excellence. She has built a specialty enterprise of stylish boutiques in our area with locations in Hickory, Mooresville, Morganton, and Blowing Rock. They are proud to offer styles that appeal to women of all ages and sizes—XS to 3X at Hickory and Morganton locations and sizes XS to XL at Mooresville and Blowing Rock.

Many regular customers have spread the word throughout our region, and new customers come shopping all the time. Aqua B’s in-store experience is always friendly, helpful, and successful—you’ll find something you love at Aqua B! With a really fun, cutting edge online presence, Aqua B makes it very easy to browse, select, and purchase what you’re searching for. What could be easier?

What would a spontaneous fashion show on Facebook Live look like? Michele and her team have figured that out for their customers to enjoy and IT IS SUCH AMAZING FUN! “We’re now producing live fashion shows on our new CommentSold platform,” store manager, Lauren, explained. “Every week we’re on Facebook Live for about 60 to 90 minutes. While you watch, we try on and model clothes for you and suggest complementary accessories. It’s Facebook Live, so you can ask questions throughout the show. It really is the easiest way to shop whether you’re local or not.” CommentSold is the newest high-tech, soft touch shopping experience, and it’s taking off like wildfire. Plus, you don’t have to leave home! If you decide you want something you love, you’ll automatically get an invoice through Facebook. To learn more about the next CommentSold fashion show at Aqua B, visit their Facebook page (Aqua B Boutique) for updates.

Of course, you can check out Aqua B’s new merchandise every day, 24/7, at www.SHOPAQUAB.com. The inviting website has well over 1,000 products to scroll through until you find just the right dresses, rompers, tops, bottoms, jeans, tees, shorts, kimonos, scarves, belts, shoes, bags, hats and beanies, bralettes, jewelry, wristlets, gifts, body care products, and even stylish face masks. I love how they have a specific link to curvy sizes. You never need to be concerned about the quality of the selections. “We choose the softest fabrics that feel so good to wear from a variety of popular, well-known labels,” team lead, Sabrina, told me. “We focus on what’s in style, what’s comfortable, what is easy to wear, and what looks great. And, we hand-select brands and individual pieces with our customers’ tastes in mind.” Aqua B has a large FB presence at Aqua B Boutique and Instagram at aquab_boutique. You can choose free in-store pickup, and there’s free shipping on purchases of $75+ or a $5 flat rate. Gift certificates can be purchased online and in the stores.

“Every day there’s something new online and in the store,” Anissa Demiter said, and I sensed she wanted to get out her latest finds to show me! “My 14-year-old daughter, Sydnie, and I shop together, and we always find something we fall in love with. It doesn’t matter that we’re years apart, the styles here crossover for many of us moms and daughters who need to plan a serious back-to-school excursion or enjoy a spontaneous drop-in shopping spree. We pick up a lot of gifts here, too, for her girlfriends and mine!”

The labels you’ll find at Aqua B are fun, flirty, well-made, and very affordable. Favorites are Z Supply, Free People, BedStu, Lucky Brand, Southern Bliss, Simply Southern, Vintage Havana, Erimish, O-Venture Rings, Teleties, Natural Life, and more. Stop by your local Aqua B to shop these awesome brands plus so much more!

Look for a return of Sip N Shops. “When the time is right, we’ll begin hosting casual in-store parties again to celebrate how thankful we are for our wonderful customers,” Lauren said. “It’s a fun time when we offer giveaways, discounts, and fun beverages.”

The Aqua B team knows their stuff, and they want to share their expertise, knowledge, and fashion sense with you—perhaps as your new personal shopper! As the company’s visual merchandiser, Laurel travels to each store weekly to keep the stores fully stocked, easy to navigate, and looking great. In addition to Lauren, the store manager and Sabrina, one of their team leads, you’ll also find pictured some of their part-time sales associates—Allie, the talkative, helpful one who never meets a stranger; Abbey, totally organized, eager to help you find the perfect piece; and Lexi, super fun, ready for you to find whatever it is you need for your next outing. They are on hand to let you wander about on your own or answer questions, make suggestions, or get crazy with something totally new and different!

“We’ll transition into fall in late August,” Michele said, “and the styles we’ve already ordered for cooler weather are amazing. We don’t want to give away too much, but it looks like fall 2020 is going to be a fun season with lots of graphic tees and tie-dye. I sincerely hope anyone who hasn’t been to Aqua B will think about coming in soon to see what’s next.”

Michele understands that helping women feel pretty is important, but she knows what’s also critical is making women feel comfortable, welcomed, and well-served. Her team is passionate about customer service. They work hard to make certain you’ll want to come back for more fun, more discoveries. “We’re always ready to help in a no-pressure environment. We get compliments daily about our helpful, friendly assistance…we’re always wearing a smile.”

Aqua B Locations


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Hickory Living Magazine
10225 Hickorywood Hill Ave., Unit A
Huntersville, NC 28078



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© 2009 Last update July 17, 2020