Family owned and operated is a designation many consumers look for when they shop. It means several things: the company may have a long history of excellent customer service; it’s been a champion for the local community over the years; its reputation of standing behind their products and service is well-known; it’s a great place to work; and the people running things are dedicated to ensuring that their customers and employees are always taken care of because they are their friends and neighbors. At Everett Chevrolet Buick GMC Hickory, family owned and operated is all that and more. The Everett family has established a highly reputable dealership in the greater Hickory area that is second to none, and it shows!
A LITTLE HISTORY
The three successful locations that comprise the Everett Auto Team include Everett Chevrolet Buick GMC Hickory, Hickory Used Car Superstore, and Everett Chevrolet Buick GMC of Morganton. Each store has been built on a foundation of family pride and service. David Everett, president and owner of the company, started working for Marvin Everett, Sr.’s business in 1979. “We worked together about 20 years before Dad passed away,” David remembered. “Selling cars was simpler back then; I learned that building relationships was critical because people do business with people they know and like. By following our mission statement, everyone, in every department, keeps our customers’ satisfaction the top priority.”
With a mission to “perform with absolute integrity, professionalism, and dedication in the way we serve our customers, conduct our business, and live our lives,” your next car-buying transaction with the Everett Auto Team is guaranteed to be a good one.
THE PEOPLE: A LEGACY BUSINESS
Dave Everett, Jr. is vice president of Everett Chevrolet Buick GMC. He’s third generation management at the dealership, and like so many family-owned companies these days, his leadership is what’s keeping the company ahead of the curve and squarely on top. “Dave is a remarkable, single young man,” his father told me. “We stay competitive by keeping up with trends, online sales and the rapid impact of social media in sales, our use of technology in organization, planning, management, and setting competitive pricing. Dave excels in these skills. He’s taking us to a new level.” Indeed, back in the day, a buyer would visit, on average, five different dealerships looking for the right car. Today, that number is 1.3 store visits, primarily because of on-line shopping. Dave keeps Everett’s virtual sales presence up to date daily—hourly, in fact. He has six monitors in his office to continually check availability around the country. Inventory changes at least 14 times each year. “We’re one of the largest pre-owned dealers in the Southeast. Give me your dream vehicle’s make, model, and price, and I’ll find it for you,” Dave said. “The sale is seamless: you can pick up your new car or we can deliver. You’ll finalize your sale personally with a sales manager; we make it easy and convenient for you.”
Tamela Everett, David’s bride of 37 years, keeps her eye keenly focused on excellent customer service and employee support—the company employs over 200 people. She established Everett’s Business Development Center after the 2008 recession so the company would maintain its long-standing reputation of quality sales and service. “I started personally calling our customers to ask if they were totally satisfied,” she said, “and if there was anything we needed to do for them. The Business Development Center now has a staff of ten highly trained service reps whose job is to make sure we’re doing everything right. They listen carefully and then follow through on details.” All departments in all the stores receive continuous improvement training and staff have trained at the Disney Institute, one of the premier professional development companies around.
Many Everett employees have been with the company for decades. CFO Patty Annas started full-time in 1979. She wears many hats at Everett. “Patty is a superstar,” David told me. “She is always learning and manages a staff of 12, running the centralized accounting department for all our locations.” Even with a large number of employees, Everett Auto Team values everyone’s opinions and contributions to the success of the business.
Liz Alexander is director of marketing, and she hears first-hand what people are saying about the Everett Auto Team: consistently, the comments mention a friendly atmosphere with smiling, happy, helpful people throughout.
NEW & PRE-OWNED CARS, TRUCKS, AND EXCELLENT SERVICE
Everett is a GM Mark of Excellence dealer with Certified Elite status. The dealership performs in the top 5% of GM dealers nationwide and is now ranked 3rd for certified pre-owned sales. “We operate with a three-value proposition,” Dave explained. “We won’t be beat in price; we stand behind all new vehicles with a ten-year, 100,000-mile powertrain warranty; and we value and maintain our 50-year solid reputation of doing business the right way. In addition, as a high-volume dealer, we offer a large selection, below market pricing, and aggressive finance options.”
The online virtual showroom is where many shoppers begin. New Chevrolet, Buick, GMC, and Cadillac models in cars, trucks, and SUVs are easily compared and priced, with custom features and sale specials detailed. An estimate of your trade-in value can be calculated on the website.
The parts and service departments are key to your positive satisfaction for as long as you own your new car. Every detail will be handled capably and efficiently by highly trained professionals, from scheduled service to body work, from tires and parts to accessories, and all service needs in between. Tamela and her team make your visit surprisingly comfortable with a lounge that features televisions for your entertainment, device charging stations, free manicure Thursdays, concierge service to and from your appointments, and free new loaner cars—your opportunity to get behind the wheel of a fun new car!
A CHAMPION IN OUR AREA
“We’re here for so much more than the sale,” David explained. “We believe we have a commitment to give back to this community that has supported us for over 50 years. We want Everett to be a good brand for Hickory.” The dealership has been a Chamber member since its inception. Even though they are all an Appalachian State family, they have a strong friendship with and support of Lenoir-Rhyne’s athletics department. Other beneficiaries of the company’s generous civic mindedness are military veterans, the American Heart Association, the Hickory police department, the Boy Scouts, and Corinth Church. Coming up on April 28th is the Everett Chevrolet Truck Push Challenge hosted by Fuel Hickory in support of friend Erin Sipe and her battle with cancer.
You might think this story is about cars and trucks, but it’s not. It’s about people. And the people you meet at Everett Chevrolet Buick GMC Hickory are there to fulfill your dream of a new car, a new-to-you pre-owned deal, or to just answer questions and keep you up to speed on what’s available today. The Everett Auto Team are people you want to do business with. Shopping for a new car? Visit online or in person…you’ll be glad you started there.
Chevrolet Buick GMC
161 US Hwy 70 SE
145 Bush Drive
Hickory Used Car Superstore
625 US Hwy 70 SE • (828) 855-9405